• Led brand identity, visual design, and content design projects for 10+ clients across B2B SaaS, DTC, and professional media — developing full visual systems including brand narratives, typography, colour, iconography, illustration, and guidelines documentation
• Designed and built production web experiences end-to-end — from information architecture and content strategy through high-fidelity UI, motion design, and live implementation using AI-assisted development tools
• Created and maintained visual asset libraries and design systems in Figma — ensuring consistent brand expression across web, marketing, and content surfaces for clients managing distributed teams
• Produced visual content at scale — thumbnails, campaign assets, pitch decks, and brand collateral — developing strong instincts for what communicates clearly across platforms and contexts
• Used AI tools (Claude Code, Freepik AI) to accelerate asset creation, visual iteration, and content production — maintaining brand quality and craft while significantly reducing production timelines

• Provided visual design and brand consultancy for 3 professional community platforms — PreSales Collective, Operators, and conference properties — developing distinct visual identities and content design systems for each
• Designed the complete visual language for each platform: brand strategy, typography, colour systems, illustration style, and iconography — producing comprehensive brand guidelines and asset libraries for ongoing team use
• Collaborated with product, engineering, and content teams throughout — ensuring visual consistency across web UI, marketing content, and event materials simultaneously

• Led a full brand identity redesign for Mycelium India — developing a new visual language that aligned with the company's cutting-edge biotech positioning while maintaining credibility with enterprise clients
• Ensured visual consistency across all marketing channels — managing creative direction for digital content, packaging design, product collateral, and brand communications
• Managed all creative design aspects of the brand — from brand guidelines and typography systems to marketing materials, product labels, and event design

Designed full brand identities for agency clients across entertainment and tech — logo systems, typography, colour, illustration, iconography, and packaging — producing print-ready production files with accurate colour management and technical specifications.

Produced event design, 3D stage concepts, and marketing collateral — required spatial thinking and the ability to design experiential, large-format visual systems for corporate events.

Designed social content and brand templates for India's largest fantasy sports platform with 100M+ users — built scalable template systems for consistent, high-volume content production across campaigns.

End-to-end brand identity and web design for a global professional community of 50K+ presales professionals — visual system, content design, course pages, and event marketing all under a unified but flexible design language.

Full brand identity redesign for a biotech company — repositioned visual language to reflect cutting-edge technology and premium quality while maintaining scientific credibility across all collaterals.

Designed and built the Kindred studio brand and website — visual identity, content design, and live implementation using AI tools; shipped in under 4 weeks.

5-year programme in spatial design, systems thinking, technical drawing, and visual communication at multiple scales. Foundations that transfer directly to content design, information architecture, and building visual systems with structural rigour.